Custom AI Client Terms

1. The service

DGM AI Sports (operated by D G MCCLEAN LTD, "we", "us") provides custom and bespoke AI assistant services ("Custom AI") to your organisation ("Client", "you"), as described in the individual proposal, quote or statement of work agreed between us. These terms apply alongside our general Terms of ServiceKey Facts, Privacy Policy, Acceptable Use Policy and Data & Confidentiality Policy. Where these Custom AI terms conflict with the general terms for a custom engagement, these terms take precedence.

2. Scope, setup and changes

• The specific features, branding, knowledge and configuration of your Custom AI are set out in your agreed proposal or statement of work.
• Work begins once the proposal is accepted and any setup deposit is paid.
• Changes to scope after work begins may incur additional fees and revised timelines, agreed in writing.
• Timelines are estimates and depend on you providing required materials, content and feedback promptly.

3. Fees and payment

• Setup fee: a one-off fee for building and configuring your Custom AI, as quoted. A deposit (typically 50%) is payable before work begins; the balance is due on delivery.
• Monthly fee: an ongoing fee covering access, AI usage, hosting, support and maintenance, billed monthly (or annually if agreed) in advance.
• Fees are quoted individually and may exclude VAT, which is added where applicable.
• Invoices are payable within the period stated (14 days unless otherwise agreed). Access may be suspended for late or failed payment.
• AI usage may be subject to fair-use or volume limits set out in your proposal; excessive usage may incur additional charges, discussed with you in advance.

4. Intellectual property

• Our IP: the underlying platform, software, models, tools, methods and any reusable components remain the exclusive property of D G MCCLEAN LTD. You receive a non-exclusive, non-transferable right to use your Custom AI for your organisation during the term.
• Your IP: content, documents, data and branding you provide remain yours. You grant us the rights needed to build and operate your Custom AI.
• You must not copy, resell, sublicense, reverse-engineer, or use the Custom AI or its outputs to build a competing product.

5. Your data and confidentiality

• We handle your data in line with our Data & Confidentiality Policy and UK & EU GDPR.
• You are responsible for ensuring you have the right to share any data or content you provide, and for not submitting personal or special-category data unless expressly agreed and lawful.
• Both parties agree to keep each other's confidential information private.
• On termination, we will, on request, return or delete your data within a reasonable period, subject to any legal retention requirements.

6. AI output — no warranty, no professional advice

Your Custom AI generates content using artificial intelligence. Output may be inaccurate, incomplete or out of date, and is provided as general guidance only — not professional, medical, legal, financial, tax or regulated advice. You are responsible for reviewing and verifying output before relying on it. We give no warranty as to accuracy, fitness for purpose, or results.

7. Acceptable use

Your use of the Custom AI is subject to our Acceptable Use Policy. You are responsible for your authorised users' use. We may suspend or restrict access for breach, misuse, or non-payment.

8. Liability

To the maximum extent permitted by law, our total liability arising from the Custom AI service in any 12-month period is limited to the total fees you paid us in that period. We are not liable for indirect or consequential loss, lost profits, or decisions made in reliance on AI output. Nothing limits liability that cannot be excluded by law.

9. Term and termination

• The service continues on a monthly (or agreed) basis until ended by either party with the notice stated in your proposal (30 days unless otherwise agreed).
• We may suspend or terminate for material breach, misuse, or non-payment.
• On termination, your access ends, outstanding fees become due, and data is returned or deleted on request as above.

10. Governing law

These terms are governed by the laws of Northern Ireland and the courts of Northern Ireland / the United Kingdom have jurisdiction.

11. Contact

Questions about a custom AI engagement: business@dgmaisports.com