Privacy Policy

1. Who we are

DGM AI Sports and DGM AI Sports Learning Academy are trading names of D G MCCLEAN LTD, Company No. NI726037, registered in Northern Ireland, United Kingdom.

We are registered with the Information Commissioner's Office (ICO) as a data controller. We act as a data controller under both UK GDPR and EU GDPR for users in the United Kingdom and European Union.

2. What data we collect

When you use DGM AI Sports or DGM AI Sports Learning Academy, we may collect the following:

• Name and email address — when you create an account or contact us
• Payment information — processed securely by Stripe; we never store card details
• Billing address — for subscription and invoicing purposes
• Queries and messages — questions you submit to the AI analyst or AI tutor
• Usage data — pages visited, features used, session duration, course progress
• Device, browser, and operating system information
• IP address — for security purposes and approximate location (country level only)

3. How we use your data

We use your personal data to:

• Provide and operate the DGM AI Sports and Learning Academy services
• Process your subscription payments securely via Stripe
• Send account-related emails (receipts, renewal notices, service updates)
• Respond to support and enquiry requests
• Improve and develop our AI-powered services
• Detect and prevent fraud, abuse, and unauthorised access
• Comply with legal obligations in the UK and internationally

We do not use your data for advertising or sell it to third parties for marketing purposes.

4. Legal basis for processing

UK and EU users (UK GDPR / EU GDPR)

• Contract — to deliver the service you have subscribed to
• Legitimate interests — service improvement, fraud prevention, and security
• Legal obligation — compliance with applicable UK and EU law
• Consent — for optional marketing communications (withdrawable at any time)

California users (CCPA)

You have the right to know what personal information we collect, request deletion of your data, and opt out of any sale. We do not sell your personal data to any third party.

5. International data transfers

Your data may be transferred to and processed in the United Kingdom and the United States, where our technology providers Anthropic and Stripe are based. We rely on standard contractual clauses and our providers' data processing agreements to safeguard international transfers in compliance with UK GDPR and EU GDPR.

6. Who we share data with

We only share data with trusted service providers ("processors") who help us deliver our service, and only the minimum needed for each purpose:

• Supabase — secure storage of your account, login credentials and subscription status (database and authentication).
• Stripe — payment and subscription processing. Your card details are entered directly with Stripe and never stored on our systems (stripe.com/privacy).
• Anthropic — the AI technology powering Nova (our sports AI assistant) and our AI Business Tool. The messages you send to the AI are processed to generate responses (anthropic.com/privacy).
• Netlify — website hosting, DNS and infrastructure (netlify.com/privacy).

These providers act on our behalf under data-processing agreements and are not permitted to use your data for their own purposes. We may also disclose data where required by law, regulation, or to protect our legal rights.

We do not sell, rent, or trade your personal data to any third party, and we do not use it for advertising.

7. Data retention

We retain your personal data for as long as your account is active. Following cancellation or account closure, we retain data for up to 6 years for legal and accounting purposes, after which it is securely and permanently deleted.

You may request early deletion of your data at any time by contacting business@dgmaisports.com.

8. Your rights

UK and EU users

Under UK GDPR and EU GDPR you have the right to:

• Access the personal data we hold about you
• Rectification of inaccurate or incomplete data
• Erasure of your personal data ("right to be forgotten")
• Restriction of processing in certain circumstances
• Data portability — receive your data in a structured, machine-readable format
• Object to processing based on legitimate interests

California users (CCPA)

• Right to know what personal information is collected and how it is used
• Right to delete personal information
• Right to opt out of the sale of personal information (we do not sell data)
• Right to non-discrimination for exercising your rights

To exercise any of these rights, contact us at business@dgmaisports.com. We will respond within 30 days.

9. Cookies & local storage

We use only strictly necessary and functional cookies and similar technologies — these are required for the website to work and cannot be switched off:

• Authentication — to keep you securely logged in (set by Supabase).
• Payment — to process checkout securely (set by Stripe).
• Local storage — your browser stores your chat history and usage information on your own device so the tool works smoothly. This stays on your device and is not used to track you.

We do not use advertising cookies, social-media tracking, analytics profiling, or any third-party tracking cookies. Because we use only essential and functional technologies, a short cookie notice is shown on your first visit for transparency.

10. Security

All data is transmitted over HTTPS. Payment processing is handled entirely by Stripe, which is PCI DSS Level 1 compliant — we never handle or store card details directly. We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, loss, or disclosure.

11. Age restriction (18+)

DGM AI Sports and DGM AI Sports Learning Academy are not available to anyone under the age of 18. Our services are aimed at professional coaches, clubs, organisations and adult learners. We do not knowingly collect personal data from anyone under 18. If you are under 18, please do not register an account, subscribe, or attempt to make a purchase. If you believe an account has been created or data submitted by someone under 18, please contact business@dgmaisports.com and we will delete it promptly.

12. Changes to this policy

We will notify you of any material changes to this Privacy Policy by email or by a prominent notice on our website. The effective date at the top of this page always reflects the most recent version. Continued use of our services after notification constitutes acceptance of the updated policy.

13. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the relevant supervisory authority:

• UK users: Information Commissioner's Office (ICO) — ico.org.uk | 0303 123 1113
• EU users: Contact your local EU data protection supervisory authority

We would appreciate the opportunity to address your concerns before you contact the ICO, so please reach out to us first at business@dgmaisports.com.

14. Contact us