Terms of Service

1. The service

DGM AI Sports and DGM AI Sports Learning Academy are services operated by D G MCCLEAN LTD (Company No. NI726037), registered in Northern Ireland, United Kingdom, trading as DGM AI Sports.

DGM AI Sports provides an AI-powered sports analysis platform available by subscription to individuals and organisations in the UK, Ireland and Europe. DGM AI Sports Learning Academy provides an AI-powered sports education platform covering tactics, statistics, and coaching.

By accessing or using either service you agree to be bound by these Terms of Service. If you do not agree, do not use our services.

2. AI-generated content

By using our services you acknowledge and accept that:

• All content is AI-generated and not human-authored or independently verified
• Content may contain errors, inaccuracies, or outdated information
• You should always verify important information from official and authoritative sources
• Nothing on this platform constitutes professional sporting, coaching, medical, betting, gambling, or financial advice
• You use all AI-generated content entirely at your own risk
• DGM AI Sports is not liable for any decisions made based on AI-generated content

3. Eligibility

You must be 18 years of age or over to use, subscribe to, or purchase any service or plan on DGM AI Sports or DGM AI Sports Learning Academy. We do not knowingly accept registrations, subscriptions, or payments from anyone under 18. By creating an account, subscribing, or making a purchase, you confirm that you are aged 18 or over. Our services are not available in jurisdictions where they are prohibited by law.

4. Subscriptions and payment

DGM AI Sports plans

• Coach: £69.99/month — 1 user, full access to Nova (AI Sports Assistant) across all 30+ sports, including coaching tools.
• Club: £599/month — up to 10 users, full access including the AI Business Tool when it launches, and priority AI responses.
• Pro Club / Academy, Business / Media, Large Sports Organisations: custom pricing — please contact business@dgmaisports.com for a tailored plan.

DGM AI Sports Learning Academy

• All Academy plans are available on enquiry — please contact business@dgmaisports.com for current pricing and to arrange a plan that fits your needs.

All standard subscriptions are billed monthly and auto-renew until cancelled. We give at least 30 days written notice of any price changes to existing subscribers. Custom (contact-us) plans are agreed individually in writing. Business prices exclude VAT where applicable. Current prices on the website are authoritative; this section is updated when prices change.

5. Cancellation and refunds

Personal plans may be cancelled at any time from your account settings. Access continues until the end of the current billing period. Business plans require 30 days written notice to cancel.

UK and EU consumers have the right to cancel within 14 days of subscribing under statutory cancellation rights. To exercise this right contact business@dgmaisports.com. Refund requests submitted after 14 days will be considered at our discretion.

6. Acceptable use

You must not use DGM AI Sports or DGM AI Sports Learning Academy:

• For any unlawful purpose or in violation of applicable laws or regulations
• To scrape, reproduce, resell, or commercially exploit AI-generated content without consent
• To share account credentials with unauthorised users
• To interfere with, disrupt, or attempt to gain unauthorised access to our systems
• For automated bulk querying beyond normal personal use without written consent
• To attempt to reverse-engineer, extract, or replicate our AI systems or models

Violation of these terms may result in immediate suspension or termination of your account without refund.

7. Not affiliated

DGM AI Sports is an independent platform and is not affiliated with, endorsed by, or officially connected to any sports league, club, team, governing body, broadcaster, official data provider, or any other sports organisation. All team names, player names, competition names, and other sports-related references are used for AI-generated analytical and educational commentary purposes only under the principles of nominative fair use.

8. No qualifications or certificates issued

DGM AI Sports Learning Academy does not issue certificates, qualifications, credentials, diplomas, or accreditation of any kind. All learning content is AI-generated and for educational and informational purposes only. Course completion is tracked in your personal dashboard for personal reference only and carries no professional recognition or accreditation whatsoever.

Our courses and content do not replace official coaching licences, professional certifications, or any other formally accredited qualification.

9. Reviews and testimonials

All reviews and testimonials displayed on DGM AI Sports platforms are genuine and submitted by verified users. We do not publish fabricated, incentivised, or misleading reviews. If you have left a review and wish to have it removed, contact business@dgmaisports.com.

10. Intellectual property

The DGM AI Sports brand, logo, website design, platform architecture, and all original content are owned by D G MCCLEAN LTD (Company No. NI726037) and are protected by UK and international copyright and trademark law. You may not reproduce, distribute, or use our branding or platform content without prior written consent.

11. Limitation of liability

To the maximum extent permitted by applicable law, our total liability to you for any claim arising from your use of DGM AI Sports is limited to the total fees you have paid to us in the 12 months preceding the claim.

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by law.

EU and UK consumers retain all statutory rights under applicable consumer protection legislation, which are not affected by these Terms.

12. Governing law and disputes

These Terms are governed by the laws of Northern Ireland and England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of Northern Ireland, except where mandatory consumer protection laws in your country provide otherwise.

EU users may use the European Commission's Online Dispute Resolution platform at ec.europa.eu/consumers/odr. We encourage you to contact us first at business@dgmaisports.com to resolve any disputes informally.

13. Changes to these terms

We reserve the right to update these Terms of Service at any time. We will provide at least 14 days notice of any material changes by email or prominent notice on our website. Continued use of our services after that date constitutes acceptance of the updated Terms.

14. Contact us