Sponsorship

Sports sponsorship, done properly

Strategy and support for sponsorship on both sides of the deal — for brands seeking the right sports partnership, and for clubs and organisations seeking backers.

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What we help with

Sponsorship that is grounded, valued fairly and actually activated — not just a logo on a shirt.

Sponsorship strategy

Where sponsorship fits your objectives, and how to approach it commercially.

Valuation & proposals

Fair valuation and proposals that stand up to scrutiny on both sides.

Partner identification

Finding the right brands, clubs or properties to partner with.

Activation planning

Turning a signed deal into activity that delivers for both parties.

Rights & inventory

Structuring rights, assets and inventory around a partnership.

Measurement

Setting out how value and return will actually be measured.

Who it's for

Frequently asked questions

Do you work with brands or with clubs?

Both — we support brands seeking sponsorship and clubs/organisations seeking sponsors.

Can you value a sponsorship opportunity?

Yes — fair valuation and commercially sound proposals are a core part of the service.

Is this only for large deals?

No — from grassroots and local partnerships through to larger commercial deals.

Which sports do you cover?

Every sport — including football and motorsport — plus the wider business of sport.

Explore more

See our corporate and consultancy support, or explore football and motorsport.