Corporate

Sports consultancy for corporate businesses

Strategy and commercial support for businesses working in and around sport — sponsorship, partnerships, activations and the business of sport, wherever you operate.

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What we help with

For businesses that want to work with, invest in, or grow through sport — with the planning and commercial thinking to do it well.

Commercial & sponsorship strategy

Sponsorship strategy, valuation, proposals and activation planning that stand up commercially.

Sports partnerships

Structuring and developing partnerships between businesses, clubs and organisations.

Market & opportunity analysis

Where the opportunities are, who to target and how to position in a given sport or market.

Event & activation planning

Planning events, activations and campaigns that connect a brand to its audience through sport.

Business planning & consultancy

Strategy, structure and planning for sports-related ventures and departments.

Brand in sport

Positioning, messaging and go-to-market for brands entering or growing in sport.

Who it's for

Frequently asked questions

What does corporate sports consultancy involve?

Commercial strategy, sponsorship, partnerships, activations and business planning for companies working in or around sport.

We're a brand considering sports sponsorship — can you help?

Yes — from strategy and valuation to proposals and activation planning, so sponsorship decisions are grounded and effective.

Do you only work with sports clubs?

No. We work with corporate businesses and brands as well as clubs, academies and sports organisations.

Which sports can you advise on?

Every sport — including football and motorsport — plus the wider business of sport.

Explore more

See our sports consultancy, the business side, or explore football and motorsport support.