One platform for your club or academy — coaching, commercial and player-development support in one place, on the pitch and in the boardroom, across 30+ sports. Planning and preparation for coaches and businesses, done in minutes instead of hours — giving your whole staff serious support at a fraction of the cost of analysts or consultants. Built for clubs, academies, large organisations and businesses worldwide, in any language.
Sports teams, clubs and organisations are expected to deliver like the big names — but most run on a fraction of the staff. DGM AI Sports takes on the planning and preparation that eats your team's week, across coaching and the business side, so a smaller staff can achieve more without burning out.
The session plans, match prep, proposals and budgets that used to take hours are produced with you in minutes — freeing your people for the work that actually needs them.
Get the kind of support the top organisations get from whole departments — coaching, commercial and consultancy — without the headcount or the cost.
Sharper planning across the whole operation means your team turns up ready — on the pitch, in the boardroom and everywhere in between.
Nova, the AI coaching assistant — session plans, match prep and analysis across 30+ sports, in any language.
Try Nova →The Sports Business Tool — sponsorship, budgets, cashflow, marketing and funding for the business side of sport.
Open the Sports Business Tool →The Sports Consultancy Assistant — strategy, structure, academies, performance setups and club development.
Open the Consultancy Assistant →The Business Tool Assistant — business plans, budgets, marketing and funding for businesses and corporations of all types.
Open the Business Tool Assistant →A consultancy runs into thousands per project — so for most clubs and businesses, that help never happens. Plans stay stuck in your head, budgets drift, and big decisions get made on a gut feeling at 11pm.
We built tools to close that gap — strategy, business plans, budgets, marketing and funding, produced with you in minutes, on demand. For sport, and for businesses of every kind.
Most coaches plan sessions from scratch after a full day's work — and only the biggest clubs can afford analysts. DGM AI Sports changes that.
DGM AI Sports is an AI-powered sports intelligence platform from D G MCCLEAN LTD. Headquartered in Northern Ireland, we serve customers worldwide — from individual coaches to sports clubs and organisations.
We work with everyone in the game — from individual coaches and aspiring athletes to clubs, academies, large organisations and businesses — worldwide, in any language.
We're built on the belief that AI should make expert sports knowledge available to everyone — anywhere in the world.
We started close to home in Northern Ireland, serving coaches, clubs and organisations worldwide. But our ambition is bigger: to build a global network of sport — connecting coaches, athletes, clubs and organisations everywhere with the same expert AI support, in any language. Every sport, every level, every corner of the world. That's the future we're working towards, one customer at a time.
A complete suite of AI tools for sport — for coaches, clubs, athletes and organisations. Choose the one you need, or combine them.
Coaching, tactics, training sessions and match preparation across 30+ sports. Your on-demand sports brain.
Try Nova →Budgets, cashflow, sponsorship, marketing and funding — professional commercial documents in minutes.
Open Business Tool →An AI tutor that teaches skills, techniques, tactics and the principles of play at your own pace.
Enter the Academy →Coaching and the business side of motorsport — racecraft, technique, sponsorship and operations.
Explore Motorsport →For aspiring athletes — learning, mindset, career pathways and the business & economics of sport.
Meet the Tutor →Your own branded AI assistant, built around your organisation — from tailored to fully bespoke.
Build your own →Coaching well takes hours of planning most coaches don't have. DGM AI Sports does the thinking and research for you, writes it up as a professional PDF, and gets it straight to the training field. Hours become minutes — so your time goes on the grass, with your players.
Tell the assistant your idea in plain words — "a 75-minute session on pressing for U13s," or a concept you want built out.
The AI does the research and thinking, writes it up as a full, structured session — then exports it as a clean, professional PDF.
Print it or open it on your phone, and coach it. The idea is now a ready-to-use session — you review, tweak and you're set.
No sign-up needed. Here is exactly what happens when you ask.
From an idea to a ready-to-use plan in minutes. Here's DGM AI Sports in action.
Pick a sport to see an example of the AI analyst at work. These are illustrative demos — the real thing answers your exact questions, live.
No account needed. Type a question below and watch the tool build a full session, plan or answer in seconds.
DGM AI Sports delivers professional-grade analysis on demand to customers worldwide, with a suite of premium AI capabilities.
Formation breakdowns, pressing patterns, set-piece analysis explained clearly.
Technique breakdowns, drills and progressions to develop any skill, step by step.
Preparation and performance insight backed by form, stats, head-to-heads, and current context.
AI searches the web in real-time for current rules, techniques and the latest in your sport.
Upload screenshots or tactics boards — AI sees and analyses them.
Upload PDFs — match reports, scout dossiers, race data. AI reads and analyses.
Switch between Analyst, Pundit, Coach and Statistician voices.
Ask in any language — the AI replies in your language automatically. Built for the worldwide.
Your conversations are saved locally and persist across sessions.
DGM AI Sports gives professional customers two distinct AI tools — one for performance, one for the business of running a sporting organisation.
Included on every plan
Your coaching brain. Training sessions, drills, skill development, tactics and game understanding — expert, educational coaching across 30+ sports, in any language.
Try Nova now →Club, Business & standalone plans · Contact us for pricing
Your commercial brain. Sponsorship and revenue strategy, fan engagement and marketing, market and competitor analysis, media planning, and funding — like having a commercial director on demand.
Learn more about the Business Tool →The Sports Business Tool is included with Club, Pro Club and Business plans — or available on its own. Contact us for pricing.
From the cockpit to the drawing board to the boardroom — across karting, cars and motorbikes. Coaching and racecraft, full car and component design, engineering and setup, driver development, and the business side. Upload your own notes or telemetry, work in any language, and export presentation-ready documents.
Racing lines, braking, car and bike control, overtaking, race fitness and mental preparation — across every discipline.
Design chassis, aero, suspension, bodywork and more — or develop a full prototype concept as a presentation-ready document.
Vehicle setup, data and telemetry analysis, build and manufacturing principles, and test programmes including wind-tunnel & CFD.
Structured training and coaching programmes, simulator work, race fitness and talent pathways for a driver or rider.
Sponsorship proposals, budgets and running costs, marketing, partnerships, hospitality, logistics and operations.
Attach your own PDFs — notes, telemetry, a brief — and export any plan or design as a polished PDF document.
General motorsport coaching & business guidance only — no real series, teams, drivers or brands. Not financial or professional advice. AI can make mistakes.
A personal tutor for aspiring athletes and students — learn the knowledge, mindset, pathways and life skills behind a career in professional sport, plus the business and economics of the game. Built to give ambitious young people a real head start.
A study aid that supports — never replaces — your coaches, teachers and parents. Educational guidance only.
Educational only — no health, fitness, medical or legal advice, and no real names or brands. AI can make mistakes.
Every plan is tailored to your club, academy or business — so we set you up personally rather than through a checkout. Here's how it works:
Contact us for prices and packages, and tell us a little about your club, academy or business.
We show you the tools on your own setup and build a plan around what you need — the right tools, users and allowances.
Create your free account, we activate your plan, and your team logs in and starts straight away.
We're happy to take you through it online or in person — a relaxed run-through of how it works, shown on your own sport, club or business, with time for your questions. No pressure, no obligation. Just tell us which suits you.
Contact us for prices and packages — we'll tailor the right one for you.
DGM AI Sports is built for clubs, academies and sports organisations — not individual subscriptions. Your coaching staff, your commercial team and your player & coach development, all in one place, with logins for everyone who needs them. We tailor the plan, the allowances and the rollout to your setup.
Plus the Sports Consultancy Assistant — strategy, structure, academies and club development on demand.
Tailored to your organisation — book a demo and we'll build the right plan around you.
Every plan is built around your club, academy or business — the right tools, users and allowances. Tell us what you need and we'll send you a clear quote.
For clubs and teams — the full platform for your whole staff, multiple logins, priority onboarding and support.
Book a demo →For academies and larger clubs — coaching, commercial and player development across your organisation, with tailored allowances and rollout.
Book a demo →For leagues, federations, governing bodies and large clubs. We'll build a plan and rollout around your organisation.
Contact us →We don't just do sport. The Sports Business Tool and Learning Academy are available to businesses, corporations and organisations of all types upon request — business planning, budgets and cashflow, sponsorship and marketing, funding, and staff learning and development. We'll tailor a plan to your organisation.
Upon request: business@dgmaisports.com
Try the Business Tool Assistant →Want to see it on your own sport or setup? Book a demo, or contact us for a quote — we'll tailor it to your club or academy.
Want an AI assistant built around your organisation — your knowledge, your branding, your workflows? We design and build custom AI assistants for clubs, academies, governing bodies and sports businesses, from a tailored assistant on our platform to a fully bespoke build.
An assistant configured for your needs — your knowledge, tone and branding, ready quickly.
A dedicated, branded area with your documents and your team's logins.
A custom-built AI solution designed and developed around your exact requirements.
Every custom build is scoped and quoted individually. Tell us what you need and we'll come back with options and pricing.
Strategy, operations, partnerships, sponsorship, membership, marketing and commercial growth — practical AI support for leagues, federations, governing bodies, clubs at scale, media and sports businesses.
Organisation & business guidance only — no medical, legal or fitness advice, and no real organisations or brands. AI can make mistakes.
Who we work with:
Strategy, operations, membership, communications and commercial growth — at scale.
Get in touch →Plan and produce analysis content, reports and breakdowns faster.
Get in touch →Commercial, sponsorship and operations support for whole clubs and academies.
Get in touch →Revenue strategy, market analysis and research support for sports businesses.
Get in touch →Everyone's talking about AI. Far fewer know where it actually fits, what it can save them, or how to put it to work. We're building a consultancy service to close that gap — helping clubs, academies and sports organisations understand where AI genuinely adds value and how to use it the right way. Guided support, powered by our platform.
Want to be first in line when it launches?
Register your interest →Yes. You can use the assistants right now, free, with no sign-up and no card — just start typing in the demo on this site. See what it produces for your sport or business before you speak to anyone.
Plans are tailored to your club, academy or business — the right tools, the right number of users, the right allowance — so we price them around what you actually need rather than a one-size-fits-all fee. Get in touch and we'll give you a clear price for your setup.
Clubs, academies and sports organisations — for coaching, the business side and strategy. And the business tools are available to companies and organisations outside sport too.
No. It runs in your web browser on any phone, tablet or laptop — nothing to download or set up. If you can send a message, you can use it.
Over 30 sports, and it works in any language. If you coach it or run it, it can help with it.
Yes. We don't ask for or store personal player data in the tools, there are strict built-in rules protecting names and minors, and your data is handled under UK & EU GDPR.
Try the free demo on this page first. When you're ready, contact us for prices and packages and we'll set your club or business up with a plan built around you.
Questions, enquiries, or want a club, organisation or custom AI plan? We'd love to hear from you.
⚠ AI-Generated Content: All content is AI-generated and may be wrong, inaccurate or out of date. Always verify important information from official sources before relying on it — you use it at your own risk, and DGM AI Sports accepts no responsibility for inaccurate AI information or decisions made based on it. DGM AI Sports is not affiliated with any sports league, club, team, or governing body. Nothing on this platform constitutes professional sporting, coaching, medical, betting, or financial advice.
