Rugby

Rugby coaching & consultancy

Planning and preparation for rugby — from session design and match preparation to analysis, athlete development and the business side, so a small staff can prepare like a much bigger one.

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What we help with

Everything around getting a rugby team or athlete ready and running well.

Session & training design

Structured, periodised sessions built around your squad, level and goals.

Match & competition preparation

Opposition planning, game plans and preparation turned into clear actions.

Performance analysis

Turn notes and data into insight — strengths, weaknesses and where to focus.

Athlete & squad development

Individual development plans, pathways and progress reviews.

Set-piece & phase planning

Structured planning for set-piece, phase play and game management.

Conditioning & contact prep

Training design that builds fitness and prepares players for the physical side.

The business side

Sponsorship, budgets, marketing and operations for clubs and organisations.

Who it's for

Frequently asked questions

What does DGM AI Sports do for rugby?

We provide planning and preparation across coaching and the business side for rugby — session plans, match preparation, analysis, athlete development and commercial support — so a small staff can do the work of a much bigger one.

Is it for grassroots or elite level?

Both — the support scales from grassroots and amateur clubs through to academies and larger organisations.

Can you help with forwards and backs specifically?

Yes — planning and analysis can be tailored to units and roles across the squad.

What other sports do you cover?

Every sport — including football, motorsport and 30+ others — plus corporate sports consultancy.

Explore more

See our sports consultancy, the business side, or explore football, motorsport and corporate support.