We believe in being open about who we are, how our service works, and how we make money. This page sets out our key disclosures in plain language.
DGM AI Sports is a trading name of D G MCCLEAN LTD, a company registered in Northern Ireland (Company No. NI726037), registered office 111 Church View, Castlewellan, BT31 9FY, Northern Ireland, UK. We are VAT registered (GB 505049320 / XI 505049320) and registered with the Information Commissioner’s Office.
Our assistants are powered by a leading third-party AI model (provided by Anthropic). Responses are generated by artificial intelligence, not written by a human expert, and can sometimes be wrong — please verify important information. We are not affiliated with, endorsed by, or partnered with any sports league, club, governing body or brand.
We do not show third-party advertising in our service, we do not sell your personal data, and our assistants do not promote products or services in exchange for payment. Any recommendation the AI makes is generated to help you, not because someone paid for it.
We are funded simply — by subscriptions and the services we provide. Our pricing is shown openly on our website. There are no hidden fees; any taxes (such as VAT) are shown or explained at checkout.
We are an early-stage company and we aim to describe our service honestly. Our tools are educational and designed to help with coaching, learning, development and the business of sport — they are not a substitute for qualified professionals, and we do not over-claim what AI can do.
We use only essential cookies and local storage needed to keep you logged in and make the service work. We do not use tracking or advertising cookies. See our Privacy Policy for details.
We may update these disclosures as our service develops. Questions are welcome at business@dgmaisports.com.